Tayyebeh Yanpi; Farzam Farzan; Morteza Dousti
Abstract
The main purpose of the present study was to compare Iranian and foreign websites of sports apparel based on webometric index. The research method is descriptive-analytical in terms of purpose, practicality, statistical population of the research, consisting of authentic Iranian and foreign sports apparel ...
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The main purpose of the present study was to compare Iranian and foreign websites of sports apparel based on webometric index. The research method is descriptive-analytical in terms of purpose, practicality, statistical population of the research, consisting of authentic Iranian and foreign sports apparel websites, among the various twelve sites including six Iranian sites (merooj, pishkoh, jamjam, hafafsport, allsport, bofofo) and six external sites including (Adidas, nike, reebok, uhlsport, pouma, fila). The research tool was a researcher-made checklist. The checklist includes eleven dimensions (site specification, visual layout design, navigation, technical, reaction time, product information quality, product diversity, audience level, product order quality, shipping cost and security) and 56 questions. The method of data collection was observational-objective. The face validity of the questions was confirmed by sports and computer management experts. The reliability of the questionnaire was determined by agreement between assessments. Data were analyzed using descriptive statistics and Kruskal-Wallis test and Friedman test was used to rank the questions. The results show that there was no significant difference between the investigated components in Iranian and foreign sites in terms of eleven dimensions and the selected sites had high quality in their sites. As a result, according to the findings of the research, webmasters and executives of Iranian and foreign sites can increase their site development with more innovations and capabilities in the site to improve the performance of the sites among users.